Tommi Murshed-Parish
Director, Convert More Chase Less
Most business owners spend the first half of every sales call answering the same questions they answered last week. Pricing. Process. What makes you different. Whether this is even the right fit.
That is not just a sales problem. It is a time problem. Every call you run through the basics is an hour you are not spending on clients, on delivery, or on anything else that moves your business forward.
There is a way to deal with all of that before the call ever starts. One video. Seven to ten questions. Sent to every prospect before they book.
By the time they get on the call with you, they already know you. They've heard your voice. They've seen how you think. And because of that, they trust you.
No pitch. Just a straight answer. Takes two minutes.
Someone gets referred to you. They reach out. You book a call. And you spend the first 20 minutes answering the same questions you answered last week. And the week before that.
Pricing. How it works. What makes you different. Whether this is right for them.
If you are running five calls a week, that is close to two hours spent repeating yourself. Every week. To people who may not even buy. That time is gone whether they become a client or not.
You answer well. But it's the first time they've heard it from you. So they need time to think. They go away to "consider it." They never come back.
The problem isn't your offer. It's that even a warm referral still doesn't know you. They haven't heard your voice. They haven't seen how you think. A referral gets you on the call. It doesn't close the sale.
The gap between "interested" and "bought" is almost always one thing: ignorance. They didn't have enough to go on. Not because the information doesn't exist. Because they hadn't heard it from you.
Think about every prospect who said they'd think about it. Some of them meant it. Most of them were just not ready to say no to your face.
Now think about what came after. The follow-up. The chase. The "just checking in" messages. More time gone. On someone who was never warm enough to buy.
For busy business owners, this is the real cost. Not the lost sale. The lost hours. Repeated, every week, because the process never changes.
Business owners who send a video first? Their prospects show up already knowing the basics. They know the price range. They've already decided the person is credible. The call is a formality, not a pitch. It is shorter, easier, and far more likely to close.
of the questions every prospect asks are the same. Across every industry. Every time. One video can answer all of them. Before a single call is booked.
The average buyer watches more than 20 minutes of video before they buy. Not because they're told to. Because they want to. They're about to spend real money and they want to be sure.
questions. That's all it takes. One video that walks through every concern a serious buyer has. The calls that follow are a different thing entirely.
Tommi Murshed-Parish
Director, Convert More Chase Less
Your prospect has watched your video. They know what you charge, roughly. They know how you work. They've heard you explain the hard questions in your own voice.
They feel like they already know you. So they already trust you.
The call starts at a different point. You are not warming them up. You are not repeating yourself. You are having a real conversation with someone who is already 80% of the way there.
Calls get shorter. Decisions come faster. The follow-up shrinks. You get your time back. Your close rate goes up. Because they got better at buying before they ever spoke to you.
This idea comes from social media. Reels. TikTok. That is not how a buyer thinks. If someone is about to spend serious money, they will watch. They want to. They're looking for reasons to trust you. Or reasons not to. Give them the reasons to.
70–90% of sales questions are the same every time. That holds across industries, across price points, across buyer types. The buyer psychology doesn't change. They want to understand what they're buying before they commit. That's not an industry trait. That's human.
You don't have to. This is done for you. The questions are drawn out, the script is built from your real sales conversations, and the video is produced and ready to send. You show up. The rest is handled.
We find your 80%. A short call to pull out the 7–10 questions every one of your prospects asks. We work from your real sales history, not guesses.
We build the script. Every question gets a clear, plain answer. In your words, in your voice. No jargon. No fluff.
You film it once. We give you a shot-by-shot guide so it's simple to record, wherever you are.
We edit and deliver. A finished video ready to send to every prospect before your next call.
You send it first. Before every sales call, every product inquiry, every new lead. Watch what changes.
These short videos were filmed during live BNI meetings. Each one shows a business owner answering the questions their prospects always ask. On camera, in their own words. This is what the 80% video looks like before it is polished and produced.
Every call where you repeat yourself this week is time you are not getting back.
One chat. No pitch. Just tell me what you sell and I'll share what this looks like for you.
No pitch. Just a straight answer. Takes two minutes.
